Issues Never Knock Before Entering – Even In Sports

It’s near impossible to write and employ a crisis management plan or protocol in the midst of an actual crisis. It’s like dropping an egg, then deciding you want eggs for breakfast. But, without a clean skillet or utensils readily available or the requisite ingredients to prepare them properly. The egg goes bad quickly and you’re basically left with a mess to clean.

That’s crisis management by the seat of your pants.

No program will ever know when or in what form their next crisis will appear. And, to be clear, we’re not talking about “crisis” such as no timeouts remaining, bad weather or delayed starts. Those or obstacles in the course of competition – they come with the territory. We’re talking about a crisis or issue that may occur during or outside of competition that could prove disastrous to an athlete, team or program.

Unfortunately and too often, when the term “crisis management” is used in sports, it’s not related to a well-orchestrated, rehearsed, shared and confident plan or approach. It’s more along the lines of, “we’re trying to manage this crisis as best we can”. Not necessarily because the issue is so huge, but because program leadership was caught flat-footed and unprepared for an issue – regardless of its magnitude.

Do This Now: Review, revise and share your plan…or start creating your plan.

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