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How to Sell More Tickets

June 28, 2017 Ervin Thomas Leave a comment

The most overused word by sports programs is support! “By doing this, it supports that. Here’s your t-shirt?” Everyone asks…

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Posted in: Communication, Program Management, Stakeholders Filed under: Athletic Culture, Communication, Relationships, Stakeholder, Stewardship

Sports Culture – Pronouns and Your Program

June 27, 2017 Ervin Thomas Leave a comment

Grammar keeps you hired…or gets you fired, in the case of four pronouns! Using “us” and “we” to describe your…

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Posted in: Accountability, Communication, Culture, Stakeholders Filed under: Athletic Culture, Culture, Relationships, Sports Culture, Stakeholder

Crowds, Audiences and Fans

June 21, 2017 Ervin Thomas Leave a comment

While on a loosing streak, my college teammate said, “I wish we could play in an empty stadium, no fans,…

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Posted in: Stakeholders Filed under: Stakeholder

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